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Our Mission


Rheyla’s mission is to transform the iconic aromatics of Hawaiʻi into nurturing self-care experiences that inspire confidence and reflect the spirit of aloha woven through our culture. We believe that when people feel cared for — in their bodies, their energy, and their presence — they show up brighter in their lives and uplift the world around them. This inner shift naturally becomes outward good, strengthening the positivity and connection within our community. Through intentional island-inspired fragrance, we empower people to live with clarity, confidence, and aloha.

At Rheyla & Co., we take pride in crafting high-quality, island-inspired products. While our formulas are thoughtfully created with care, we recommend following usage carefully and testing in a small area before full use. Please, heed warning labels. Rheyla is not responsible for misuse or unforeseen reactions, including potential impact on sensitive surface or fabrics. -Mahalo