Free Is Free — And That’s How Fragrance Should Be

Why I Choose Phthalate-Free, Paraben-Free, SLS/SLES-Free, Vegan & Cruelty-Free Fragrances

When I created Rheyla, I wasn’t just dreaming of beautiful, island-inspired scents — I was imagining products that you could feel good about using every single day. I wanted every soap, spray, and body butter to feel like a breath of fresh Hawaiian air — clean, safe, and kind. That’s why I made the decision early on that Rheyla fragrances would always be phthalate-free, paraben-free, SLS + SLES-free, vegan, and cruelty-free.

But what do those words actually mean, and why do they matter for you and your home?


🌿 Phthalate-Free: Protecting Your Health & Home

Phthalates are chemicals commonly used in fragrances to help scents last longer. Unfortunately, studies have linked certain phthalates to potential hormone disruption and other health concerns. For me, that wasn’t a risk worth taking. By using phthalate-free fragrances, Rheyla products deliver the same lasting island-inspired aroma — but in the safest way possible for you, your loved ones, and your space.


🌸 Paraben-Free: Gentle for Skin & Peace of Mind

Parabens are synthetic preservatives found in countless beauty products. They keep formulas shelf-stable, but they’ve also raised concerns about possible links to hormone imbalance. That’s why Rheyla is paraben-free — giving you products that are nourishing and gentle without unnecessary additives, so you can enjoy healthy, happy skin.


💧 SLS + SLES Free: Kind to Skin, Not Harsh or Stripping

Sodium Lauryl Sulfate (SLS) and Sodium Laureth Sulfate (SLES) are foaming agents often used in soaps and cleansers. They create those big, bubbly lathers — but they can also strip away your skin’s natural oils, leaving it dry or irritated. Rheyla products are SLS and SLES free, so they cleanse without harshness — perfect for sensitive skin and for anyone who wants a more soothing, spa-like experience.


🐰 Vegan & Cruelty-Free: Beauty Without Harm

This was a non-negotiable for me. Every fragrance Rheyla uses is vegan and cruelty-free. That means:
No animal by-products
No animal testing — ever.

Because creating something beautiful should never come at the expense of another living being. With Rheyla, you can indulge in island-inspired scents knowing they were made with compassion and integrity.


The Heart of Rheyla

For me, choosing safe and ethical ingredients isn’t just a “clean beauty” trend — it’s the foundation of everything I make. When you bring Rheyla into your home, you’re not just choosing products that smell amazing; you’re choosing products that reflect your values — products that are as gentle on your skin and safe for our family.

Clean. Thoughtful. Kind. That’s what Rheyla fragrances are all about.


💖 Experience the Difference

I would like everyone to discover the beauty of Hawaiian-inspired, phthalate-free, vegan fragrances you can feel good about. 

Back to blog